The Meta ads agency for Hull & East Yorkshire
We plan, build and manage the Facebook and Instagram ad campaigns that put local businesses in front of ready to buy customers, then deliver every enquiry straight to your CRM while it is still warm. One team handles the strategy, the ads, the landing page and the follow up, so you get booked work, not another job to manage.
- Reach the right customers in the exact Hull and East Yorkshire postcodes you cover
- Turn Facebook and Instagram into a predictable source of enquiries
- Every lead in your CRM in real time, with follow up already handled
- Exclusive leads, never shared or resold
- One team: strategy, ads, landing page, CRM and follow up
- Facebook and Instagram ads specialists
- Based in Hull, covering East Yorkshire and Lincolnshire
Does this sound like you?
You have boosted posts before and got likes, not booked jobs
Referrals dried up and you have no predictable way to win new customers
You know you should run Facebook ads, but have no time to learn Ads Manager
What a Meta ads campaign with us includes
A local campaign strategy
We build your Meta ad strategy around the jobs you most want and the postcodes you actually cover across Hull and East Yorkshire. Not a generic boosted post.
Scroll stopping Facebook and Instagram creative
Video and graphics made to stop the right local customer mid scroll and get them to enquire, not just like. Where it helps, we film your real work on a content day.
Local and lookalike targeting
We target the exact towns and postcodes you serve, then build lookalike audiences from your best past customers so your budget follows the right people.
High converting landing pages
Every click lands on a page built to turn interest into an enquiry, with your proof, your offer and a simple form front and centre.
Instant lead capture and follow up
Leads hit your CRM the second they submit, and an automated first response goes out within minutes so nobody goes cold.
Reporting you can actually read
Every month you see exactly what your ad spend turned into: leads, cost per lead and booked work, in plain English.
Facebook ads management in Hull, handled for you
Launching the campaign is the start, not the finish. Most of the results come from what happens week to week afterwards, so this is what we do with your account every month.
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Checked every day
A broken form, a rejected ad or a sudden jump in cost gets spotted and fixed the same day, not at the end of the month.
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Budget moved to what works
Spend shifts towards the ads, audiences and placements bringing in real enquiries, and away from the ones that are not.
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New creative before ads go stale
We track how each ad is doing, and when one starts to tire we test new hooks, videos and images against it.
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Lead quality fed back to Meta
With your CRM connected, Meta hears which enquiries turned into real customers, so it learns to find more people like them.
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A monthly report and a call
What you spent, what came in, which ads did the work and what we are changing next, walked through with you on a call.
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Everything in one login
Your leads, your results and your content approvals sit together in the Lava Portal, included with every campaign.
Real Meta ads results, not vanity metrics
A Meta ads campaign we ran for an electrical contractor in East Yorkshire generated 40 new enquiries in its first 28 days at just £8.67 each, turning £346 of ad spend into over £8,000 of booked work. That is a return of more than 23x on every pound spent.
See the full breakdown on our client results, or browse all our work.
One campaign, both apps
Facebook and Instagram run from the same Meta Ads Manager, so one campaign can show your ads in the Facebook feed and Marketplace as well as Instagram Stories, Reels and Explore. We usually start with both, watch which placements bring in enquiries at the lowest cost, and move the budget there.
For trades and home improvements, Facebook often does most of the work. For very visual results, like aesthetics treatments, smile makeovers or a new kitchen, Instagram can pull far more of its weight. Either way the decision comes from your results, not a guess.
More on Instagram ads in Hull, or see how our paid social service works step by step.
Facebook ads specialists who know Hull
Lava Socials is a small team based in Hull, with our office at Bridgehead Business Park in Hessle, right by the Humber Bridge. You deal with the people who actually build and run your ads, and the first call is with Maciej, who founded the agency.
When your campaign needs fresh footage, Lewis and Sam come out to you and film a content day on site: your work, your team and real jobs. Real local footage builds trust with the person watching in a way a stock photo never can, and it is a big part of why our ads get people to enquire rather than scroll past.
Read more about us, or explore the industries we work with.
Meta ads across Hull and East Yorkshire
We set your targeting by postcode and radius, so you only pay to reach people you can actually serve. A plumber in Hessle, a dental practice in Beverley and a solar installer covering the whole East Riding need very different maps, and we build each one around the work. Over the Humber, we cover Grimsby, Scunthorpe and Lincoln too.
- Hull city centre
- Hessle
- Cottingham
- Anlaby
- Willerby
- Kirk Ella
- Hedon
- Sutton
- Bransholme
- Kingswood
- Beverley
- Brough
- Goole
- Driffield
- Bridlington
- Hornsea
- Withernsea
- Grimsby
- Scunthorpe
- Lincoln
Try these before you talk to us
The things businesses ask us
Do you only work with businesses in Hull?
No. We are based in Hull and know the area well, but we run Meta ads for businesses across East Yorkshire, Lincolnshire and the wider UK. Being local just means we understand your market and can meet you in person if you want to.
What exactly are Meta ads?
Meta ads are the paid adverts that run on Facebook and Instagram, which are both owned by Meta. They let you put your business in front of the right local people based on where they live, their age and their interests, which is far more targeted than simply boosting a post.
What does Facebook ads management include?
Everything once the campaign is live: daily checks, moving budget to the ads that bring in enquiries, testing new creative when an ad starts to tire, keeping your targeting tight to the areas you cover, and a monthly report we walk you through on a call. The strategy, the creative, the landing page and your CRM are all set up first, before any money is spent.
How is this different from boosting a post?
A boosted post is a cut down ad with a weak goal, usually likes or reach. A proper campaign is built in Ads Manager around one outcome, an enquiry, with a clear offer, a form or landing page, tracking and fast follow up. That is the difference between likes and booked work.
Can you run Instagram ads on their own?
Yes, if that is where your customers are. Most of the time we run Facebook and Instagram together in one campaign and let the results show which one brings in enquiries for less. Our Instagram ads in Hull page has more on how we approach it.
Will my ads show across Beverley and the rest of the East Riding?
Wherever you want them to. We set the targeting by postcode and radius around the areas you actually cover, from Hessle and Anlaby to Beverley, Driffield or the whole of the East Riding, so you are not paying to reach people you would never travel to.
How much do I need to spend?
It is flexible. We will be straight with you about what your area and type of work realistically need. Most businesses start with a manageable monthly ad budget on top of our management fee, and we agree it with you before anything goes live.
Are the leads exclusive to me?
Yes. We only work with two businesses per industry in each area, so the leads we generate come from your ads and go only to you. Never shared, never resold.
How soon will I see results?
Campaigns can start producing enquiries within days of going live. We will set realistic expectations for your area and industry on the call, rather than promise a number we cannot back.
Is there a long contract?
No. We work on a simple 3 month agreement, which gives a new campaign time to learn and settle, and after that it moves to a 30 day rolling agreement.
We only ever work with two businesses per industry across Hull and East Yorkshire across the UK.
That means your leads are genuinely yours, never shared and never resold, and your campaigns never end up bidding against another of our clients. When your area’s two spots are gone, they’re gone.
Want more customers from Facebook & Instagram?
Tell us the postcodes you cover and the work you want more of, and we will put together a Meta ads plan built around your area and your targets.
You speak to Maciej, our founder, not a salesperson Thanks, we’ve got your enquiry.
We’ll be in touch soon. If you’d rather talk sooner, pick a time that suits you.
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