Paid social on Facebook and Instagram that actually works
We run ads on Facebook and Instagram that educate, build rapport and actually win business, rather than just generate crap leads.
Does this sound like your business?
You are running Facebook and Instagram ads but not seeing the results you expected.
- You boosted a post or ran a vague awareness campaign with no clear call to action
- You are sending ad traffic to your homepage, which was never built to convert it
- Leads come in and you try to get back to them when you get a chance, which is often hours later
- By the time you reply, they have already booked with someone else
The platform is not the problem. The system around it is.
Vague, no offer, sent to a homepage.
Clear offer, real creative, built to convert.
We do not just run ads. We build the whole system.
That means the right creative, a landing page built specifically for the campaign, a CRM that captures every enquiry the moment it comes in, and automated follow-up that responds within minutes, not hours.
Here is exactly how it works.
Six steps, built around your business
We start with a strategy call
Before anything gets built, we sit down with you, on Zoom, and actually learn your business.
What jobs do you want more of. Who your best customers are. What has worked before and what has not. What your service area looks like. What budget makes sense.
No templates. No assumptions. Everything built from what you tell us.
We create your ad creative
Ads that look and feel like your business, not generic stock imagery with a phone number slapped on.
Where relevant, we come to you for a content day. We film on site: your work, your team, real jobs you have completed. Real footage consistently outperforms generic creative, and it builds trust with the person watching in a way that a graphic never can.
The team who come out to create your content
We build your landing page
Your ad and your landing page need to say the same thing. If someone clicks an ad about EV charging installation and lands on a homepage about your full range of services, they leave.
We build a dedicated landing page for every campaign, focused on one service, one offer, one action. Designed to convert the person who clicks rather than confuse them.
We connect your Lava Socials CRM
Before a single ad goes live, your CRM is set up and connected to the campaign.
Every enquiry that comes through your ads is captured automatically, logged in your pipeline, and triggers an instant follow-up. The lead gets a response within minutes of filling in a form, not hours later when you are off a job.
This is the part most agencies skip. It is also the part that makes the biggest difference to how many leads actually turn into paying customers.
We launch and manage your campaigns
Once everything is in place (creative, landing page, CRM, audiences), campaigns go live across Facebook and Instagram.
We manage the campaigns daily, watching performance data, shifting budget toward what is working, and catching anything that needs attention before it becomes a problem.
You are not handed a login and left to figure it out. We run the campaigns. You focus on the work.
We report back every month
Every month we send you a clear report showing what your ad spend actually produced. Leads generated. Cost per lead. Which ads performed. What we are changing and why.
Then we get on a call and walk through it together, so you actually understand what is happening with your money rather than receiving a spreadsheet and having to take our word for it.
Real leads. Real numbers.
Here is what this system produced for Yates Electrical Solutions in the first 28 days.
What paid social actually means
Paid social is advertising on social media: paying to put your offer in the feeds of the people you choose, by where they live and what they are into, instead of hoping your own followers see a post. For most local service businesses that means Facebook and Instagram, which is where we focus.
Paid social
A campaign built in Ads Manager around one goal, an enquiry, with a clear offer, real creative, a form or landing page, tracking and fast follow up.
Boosting a post
A cut down ad with fewer controls, usually aimed at likes or reach. It gets you seen, but it is rarely built to bring in enquiries.
Google ads
Catches people already searching. Social media advertising reaches people before they search, so the offer and the creative have to do the work.
Based in Hull? See our Meta ads agency in Hull and Instagram ads in Hull pages, or read what is paid social, a plain English guide.
Built for service businesses
Facebook and Instagram ads work particularly well for service businesses where the value of a single job or new customer is high enough to make lead generation worthwhile.
Trades businesses
Electricians, plumbers, solar installers, boiler engineers and other trades.
See how we helpDental practices
Filling appointment slots and attracting new patients.
See how we helpAesthetic & beauty clinics
Attracting high value treatment bookings.
See how we helpLocal service businesses
Any local business that needs a consistent pipeline of new enquiries.
See how we helpIf you are not sure whether Facebook and Instagram ads are the right fit for your business, book a call. We will tell you honestly.
The things people ask us
Do I need a big budget to start?
No. We have generated strong results for clients on modest daily budgets. We will advise you on what makes sense for your business before anything goes live.
What happens to my leads when they come in?
They land straight in your Lava Socials CRM and are followed up automatically within minutes. Nothing gets lost.
How long before I see results?
Most clients see leads within the first week of campaigns going live. The first two to four weeks is a learning period where we optimise based on the data. Results typically improve as the campaign matures.
Do I need a new website?
No. We build a dedicated landing page for your campaign. Your existing website stays as it is.
Is paid social the same as social media advertising?
Yes, they are two names for the same thing: paying to show adverts to chosen people on social media platforms. We focus on Facebook and Instagram, because for most local service businesses that is where the customers are.
Are you based in Hull?
Yes. Our office is at Bridgehead Business Park in Hessle, and we run Facebook and Instagram ads for businesses across Hull, East Yorkshire, Lincolnshire and the rest of the UK. See our Meta ads agency in Hull page for the local detail.
Do you guarantee results?
No agency can honestly guarantee specific numbers, and anyone who does is lying to you. What we do guarantee is a properly built campaign, actively managed, with clear reporting and honest conversations if something needs to change.
Ready to start generating real enquiries through Facebook and Instagram?
Book a free call. We will walk through what the right campaign looks like for your business, your industry, and your service area.
